The Power of Red

Red is a colour that commands attention, evoking a range of emotions and sensations. From the vibrant hues found in nature to its strategic use in interior design, red's impact on our senses and environments is profound.

Lotus Gate - representing summer dedicated to Shiva and Parvati, City Palace, Jaipur, India.

The Symbolism of Red

Red is often associated with strong emotions such as passion, love, and anger. In many cultures, it signifies power, vitality, and even danger. This potent symbolism makes red a powerful tool in both natural and designed environments.

Red in Nature

Nature utilises red in fascinating ways. Flowers like roses and poppies display brilliant red petals to attract pollinators, while fruits such as strawberries and apples use their red hues to signal ripeness and attract animals that help in seed dispersal. The striking red of a sunset or the fiery colours of autumn leaves can evoke a sense of awe and tranquillity.

Red in Interior Design


In interior design, red is used to create focal points, energise spaces, and evoke emotional responses.

Red has a significant impact on the senses. It can raise energy levels, increase heart rate, and stimulate the senses. This makes it an excellent choice for spaces where activity and interaction are encouraged. However, because it is such a powerful colour, it should be used thoughtfully to avoid overwhelming a space.

Incorporating red in interiors can:Energise: Red is invigorating, making it perfect for areas where you need a boost of energy.
Attract Attention: Red draws the eye, making it ideal for highlighting key features in a room.
Stimulate Appetite: Often used in restaurants, red can increase appetite and enhance dining experiences.
Convey Warmth: Red’s warmth can make large or cold spaces feel more inviting and cosy.

A guest room of Le Jardin des Douars, Morocco

Balancing Red with Other Colours

While red is impactful, it’s essential to balance it with other colours to create harmony in a space. Neutral tones like white, beige, and grey can soften red's intensity, while complementary colours like green can provide a refreshing contrast. Using red alongside natural materials like wood or stone can also ground its vibrancy and create a balanced aesthetic.

A home in Bali (Photo by Stefano Scatá)

A home in Upstate New York (via Architectural Digest).

Indian inspired seating.

IDLI,a boutique in Jaipur. (via Architectural Digest India).

Red is a dynamic and versatile colour that can transform both natural and designed environments. Its ability to evoke strong emotions and stimulate the senses makes it a powerful tool in interior design. Whether used to create a bold statement or to add warmth and energy, red’s impact is undeniable. By understanding how to harness its power, we can create spaces that are not only visually striking but also emotionally enriching.